
Gear Up for Greatness
... or at least a decent effort. We're a brand for guys who lift a bit, run occasionally, and dominate the backyard BBQ. We’re not chasing gold medals — just clean fits, good laughs, and maybe one more beer or slice of pizza.

Peak Physical Mediocrity – Own It.
Not shredded. Not soft. Just real. Our Hero tee is for guys who hit the gym, crush a burger, and don’t take themselves too seriously. Lightweight, bold, and built for average legends.
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The Official Uniform of Casual Excellence
A brand for guys who lift a bit, run occasionally, and dominate the backyard BBQ.
We’re not chasing gold medals — just clean fits, good laughs, and maybe one more beer or slice of pizza.
Whether you’re a dad, built like one, or just vibe with the energy, welcome to the team.
Free shipping on orders over $50 - no excuses.
Let customers speak for us
from 7 reviewsBought this as a gift for my brother. It was a huge hit.

From a guy who used to be pretty sporty and is now a mid 30's dad, this resonated a lot! Really happy with the purchase. I'll be back

Really dig the black on black. I don't like to be too loud with my shirts but that hits the spot perfectly.
It's a nice fit and the print is really good.

Great to see some normal stuff being celebrated. Sick of the gym bro "I lift for the gram" gear. Found a brand that gets that it's ok to try keep physically healthy, but still allow space for being a normal guy who drinks beer and doesn't count calories.

This felt like it was made just for me 😆. Love the subtlety of the message but it comes off so well. Good quality cap too.

Love a good rope cap and this didn't disappoint. Premium feeling material, keeps its shape and does the job when I'm manning the BBQ!

I actually bought this for golf and it's great. Nice structure for my weird shape head and the sweatband helps a lot.
